George and Richard swear that upon emerging from their tent one evening they witnessed a strange airborne creature heading towards the campsite. They say the creature, which was now looking increasingly like a flying dog, barrel-rolled through the camp sending sherpas scurrying for their lives. George and Richard were apparently left untouched…well almost. The duo were in fact so inspired by the sight of this mischievous, non-conforming creature that they totally forgot about the loss of their mule and the contents of their tent now rolling down the mountainside and took it as sign they should do something big. Something really big.

Now whether you believe this weird story or not, is up to you but what we do know is in 1990 George and Richard opened the Flying Dog Brewpub in Aspen, Colorado. The venture was an immediate success and people came from far and wide to kick back with a Flying Dog brew and soak up the bohemian atmosphere.